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Pawprint | animal rescue podcast for dog, cat, and other animal lovers

You found us! We are Nancy and Harold Rhee, the hosts of Pawprint, an animal rescue podcast. We’ve been married 20 years, have fostered over 60 dogs, and we love the amazing people who dedicate their lives. And of course, the dogs, cats, and other animals! We have three dogs of our own – Nacho, Lego, and Evie.

The goal for Pawprint is simple – get inspired and do something. If you’re interested in helping animals, yourself, and your community, Pawprint is here to help! We hope you enjoy our podcast. After that, get inspired. Thanks!

Sincerely, Nancy and Harold – Pawprint

Feb 25, 2016

Marie Macaspac offers some terrific marketing and branding tips, along with observations on Muttville's founder Sherri Franklin and how her leadership empowered Marie and others. All part of a larger journey transforming Muttville into one of the premier rescue organizations in the San Francisco Bay Area, with a powerful image synonymous with senior dogs.
Marie Macaspac is founder of both Switchblade Creative Studios and Animal Rescue Marketing. She is also Director of Marketing for Muttville Senior Dog Rescue, which started in founder Sherri Franklin's home.
Our episode starts when Marie Rochelle Macaspac left behind a corporate marketing job to start her own path. While starting to build her own business, Marie loved that she was able spend most of her days with one of her closest friends - her dog Jazmin - by her side.
A year later, Jazmin died.
Marie eventually volunteered for Muttville. A major moment occurred in 2008 when the band Gogol Bordello offered to perform a benefit concert for Muttville. Marie's marketing instincts kicked in to help make the concert a success, and led to Marie helping with the growth of Muttville through a variety of marketing and branding strategies.
We get the sense from the interview that Marie's personal growth and Muttville's growth are intertwined. Thanks to Marie for sharing her story.
If you are in Southern California, you can see Marie present at the Animal Care Conference in Long Beach, California with her session called, "Social Media Unleashed." From March 6 to 8, 2016.
If you'd like to make a donation to Muttville, click here:
Switchblade Creative Studios, founded by Marie and focused on cause-related, socially responsible, and non-profit organizations.
Animal Rescue Marketing, Marie's marketing organization focused on animal rescue
Gogol Bordello, the band that inspired Marie to use her marketing skills for Muttville's benefit
Animal Care Conference in Long Beach, CA from March 6 to 8, 2016, where Marie will present on social media strategies
Tony's Kitten Rescue, an organization Marie mentions in the episode
All of Pawprint's music is composed by Luke Gartner-Brereton. Luke is a musician based in Australia, and he composes a wide variety of songs and musical loops
If you want to learn more about Nancy and Harold, go to our About Us page at or listen to our introductory podcast episode, "Fifty Puppies and a Podcast." Thanks again to Marie Macaspac!
Pawprint (or Paw Print) is a weekly podcast dedicated to animal rescue, adoption, and the heroes who make it happen. Volunteer, adopt or foster a dog, cat, rabbit, or other wonderful pet through your local shelter, humane society, SPCA, pound, and animal control.