Feb 25, 2016
Marie Macaspac offers some terrific marketing and branding
tips, along with observations on Muttville's founder Sherri
Franklin and how her leadership empowered Marie and others. All
part of a larger journey transforming Muttville into one of the
premier rescue organizations in the San Francisco Bay Area, with a
powerful image synonymous with senior dogs.
Marie Macaspac is founder of both Switchblade Creative Studios
and Animal Rescue Marketing. She is also Director of
Marketing for Muttville Senior Dog Rescue, which started in founder
Sherri Franklin's home.
Our episode starts when Marie Rochelle Macaspac left behind a
corporate marketing job to start her own path. While starting to
build her own business, Marie loved that she was able spend most of
her days with one of her closest friends - her dog Jazmin - by her
A year later, Jazmin died.
Marie eventually volunteered for Muttville. A major moment
occurred in 2008 when the band Gogol Bordello offered to perform a
benefit concert for Muttville. Marie's marketing instincts
kicked in to help make the concert a success, and led to Marie
helping with the growth of Muttville through a variety of marketing
and branding strategies.
We get the sense from the interview that Marie's personal
growth and Muttville's growth are intertwined. Thanks to Marie for
sharing her story.
If you are in Southern California, you can see Marie present
at the Animal Care Conference in Long Beach, California with her
session called, "Social Media Unleashed." From March 6 to 8,
Switchblade Creative Studios, founded by Marie and focused
on cause-related, socially responsible, and non-profit
Animal Rescue Marketing, Marie's marketing organization
focused on animal rescue
Gogol Bordello, the band that inspired Marie to use her
marketing skills for Muttville's benefit
Animal Care Conference in Long Beach, CA from March 6 to 8,
2016, where Marie will present on social media strategies
Tony's Kitten Rescue, an organization Marie mentions in the
Pawprint (or Paw Print) is a weekly podcast dedicated to
animal rescue, adoption, and the heroes who make it happen.
Volunteer, adopt or foster a dog, cat, rabbit, or other wonderful
pet through your local shelter, humane society, SPCA, pound, and
animal control. http://thisispawprint.com